Senior Project
Project Summary
This project represents a full academic year of research focusing on the brand Athleta, one of four brands within the Gap Inc. company. The assignment's objective is to use research and trends to develop a problem/solution initiative for the chosen brand. This presentation was given in front of a panel of three industry professionals as well as faculty and students.
My project highlights the connection between mental wellness and physical fitness by proposing an educational-focused marketing technique for Athleta to streamline their purpose-driven mission with their current product arrangement. This campaign utilizes elements of color psychology to emphasize and educate consumers on the connection between the psychological and physiological benefits of physical activities.
As you scroll, you will find my full presentation deck and a link to my appendix of supporting research.
